Your privacy matters to us at x 777. This policy explains exactly what personal data we collect when you use our platform, why we collect it, how it is stored and protected, and what rights you have as a Pakistani player over your own information.
x 777 — your data, your rights, our responsibility
Our Six Privacy Commitments to You
Before you read the full policy, here is what x 777 promises every Pakistani player regarding their data.
All personal data held by x 777 is encrypted at rest and in transit using industry-standard SSL/TLS protocols. Your information is stored on secure, access-controlled servers.
x 777 will never sell, rent or trade your personal data to unaffiliated third parties for their marketing purposes. Your data exists to improve your experience, not someone else's bottom line.
At x 777 you have genuine rights over your data — access, correction, deletion and portability — and we make it easy to exercise them. No hoops, no delays beyond what is legally required.
x 777 only collects data that is genuinely necessary for account management, KYC compliance, payment processing and platform improvement. We do not collect data for the sake of it.
Promotional communications from x 777 are only sent where you have opted in. You can withdraw your marketing consent at any time through your account settings or by emailing support.
This privacy policy is written in straightforward English aimed at Pakistani players, not in language that requires a law degree to decode. If anything is unclear, email support@x777-khelo.com.
x 777 operates the online betting and casino platform accessible at x777-khelo.com. In the context of this Privacy Policy, "x 777", "we", "us" and "our" refer to the licensed entity responsible for operating the x 777 platform and for determining how your personal data is collected and used. x 777 is the data controller for all personal information collected through this platform.
This Privacy Policy applies to all registered players, visitors to the x777-khelo.com website, and any individual who interacts with x 777 through our platform, support channels or promotional activities. It covers all personal data collected from users located in Pakistan and elsewhere.
This Privacy Policy should be read alongside the x 777 Terms and Conditions, which govern your overall use of the platform. By registering with x 777, you accept both documents.
x 777 collects the following categories of personal data from players and visitors:
| Category | Specific Data Points | Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number | KYCAccount |
| Contact Data | Pakistani mobile number, email address, city/province | AccountSupport |
| Financial Data | Payment method identifiers (Easypaisa/JazzCash number, bank account last 4 digits), transaction history in PKR | PaymentsFraud |
| Betting & Gaming Data | Bet history, game session records, win/loss records, bonus usage | ServiceResponsible Gaming |
| Technical Data | IP address, device type, operating system, browser, session timestamps | SecurityFraud |
| Communications Data | Support chat logs, email correspondence, complaint records | SupportLegal |
| Marketing Preferences | Email and SMS opt-in status, promotional interaction history | Marketing |
x 777 does not collect sensitive personal data such as racial or ethnic origin, religious beliefs or biometric data, except where CNIC-based identity verification is required for KYC compliance under applicable regulations.
x 777 protects the data of every Pakistani player from Lahore to Karachi
x 777 collects your personal data through three primary channels:
The majority of your personal data is provided directly by you when you register an x 777 account, complete KYC verification, make a deposit, place a bet, contact our support team or respond to a promotion. This is the most straightforward form of collection — you give us the information we need to provide you with the service.
When you use the x 777 platform, our systems automatically record technical information about your session — including your IP address, the type of device you are using, your browser and operating system, and the pages or games you interact with. This data is collected using cookies and similar technologies (see Section 7 for full detail) and is used primarily for security purposes and platform improvement.
In limited circumstances, x 777 may receive data about you from third parties, including:
x 777 uses your personal data for the following specific purposes:
x 777 processes your personal data on the following legal grounds:
Where x 777 relies on consent as the legal basis, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of any processing carried out prior to the withdrawal.
x 777 does not sell, rent or trade your personal data. We share your data only in the following limited, controlled circumstances:
x 777 engages carefully selected third-party service providers who process data on our behalf under strict contractual data protection obligations. These include payment processors (Easypaisa, JazzCash, NayaPay, SadaPay, Visa/Mastercard networks), KYC/identity verification providers, and cloud hosting infrastructure providers. All such providers are prohibited from using your data for any purpose other than delivering the specific service to x 777.
x 777 may disclose your personal data to regulatory authorities, law enforcement agencies, courts or other public bodies where we are legally required to do so — for example in connection with an investigation into suspected money laundering, fraud or match-fixing involving your account.
In the event that x 777 undergoes a merger, acquisition or sale of assets, your personal data may be transferred as part of that transaction. You will be notified via your registered email address prior to any such transfer and will have the option to request deletion of your data before the transfer takes effect.
Important: x 777 will never voluntarily share your personal data with advertising networks, data brokers or social media platforms for commercial profiling purposes.
x 777 uses cookies and similar tracking technologies on its platform. Cookies are small text files stored on your device that help us recognise you, maintain your session and understand how you use x 777. Here are the categories of cookies we use:
You can manage optional cookie preferences through the cookie settings panel accessible in the footer of the x 777 platform. Please note that disabling essential cookies will prevent you from logging in or placing bets. x 777 does not use third-party advertising cookies.
x 777 retains your personal data for as long as is necessary to fulfil the purposes described in this policy or as required by our legal and regulatory obligations. Below are the general retention periods we apply:
When your data is no longer required, x 777 securely destroys or anonymises it so that it can no longer be linked to you as an individual.
x 777 — trusted by players across Pakistan with data handled responsibly
x 777 takes the security of your personal data seriously and has implemented a range of technical and organisational measures to protect it against unauthorised access, accidental loss, destruction or alteration. These include:
Despite these measures, no online platform can guarantee absolute security. In the unlikely event of a data breach that poses a risk to your rights, x 777 will notify you and the relevant regulatory authority in accordance with applicable data breach notification requirements.
You also play a role in your account security. Use a strong, unique password for your x 777 account and never share your login credentials with anyone. See our Terms and Conditions for account security responsibilities.
As a player at x 777, you have the following rights in relation to your personal data. You can exercise any of these rights by emailing support@x777-khelo.com with the subject line "Data Rights Request":
You can request a copy of all the personal data x 777 holds about you. We will provide this within 30 days of your verified request, free of charge for the first request in any 12-month period.
If any of the data x 777 holds about you is inaccurate or incomplete, you can ask us to correct it. For basic account details, you can update most information directly through your x 777 account settings.
You can ask x 777 to delete your personal data in certain circumstances — for example, if it is no longer needed for the purpose it was collected. Note that regulatory retention obligations may prevent full deletion in all cases.
You can ask x 777 to pause processing of your data in certain circumstances — for example, while we investigate an inaccuracy you have raised — rather than deleting it immediately.
Where we process your data based on your consent or a contract, you can request a machine-readable export of the data you provided to x 777 directly.
You can object to x 777 processing your data based on our legitimate interests, including profiling for direct marketing. We will stop that processing unless we can demonstrate a compelling legitimate ground that overrides your interests.
x 777 will respond to all data rights requests within 30 calendar days. We may need to verify your identity before processing your request to protect your account security.
x 777 will only send you promotional emails, SMS messages or push notifications if you have explicitly opted in to receive them during registration or through your account settings. Marketing communications may include information about x 777 bonuses, new games, special odds promotions and seasonal offers.
You can withdraw your marketing consent at any time by:
Withdrawal of marketing consent will take effect within 5 business days. Please note that opting out of marketing does not affect transactional communications — x 777 will still send you account-related notifications such as deposit confirmations, withdrawal approvals and security alerts, as these are necessary for the operation of your account.
The x 777 platform is strictly for adults aged 18 and over. x 777 does not knowingly collect, process or retain personal data from individuals under the age of 18. If you are a parent or guardian and believe your child has registered with x 777 or provided personal data to us, please contact us immediately at support@x777-khelo.com. We will take prompt action to delete the data and close any account associated with an underage individual.
x 777 uses age verification as part of the registration process and may request proof of age documents as part of KYC. This is one of the most important protections we maintain and it will never be relaxed.
As an internationally licensed platform, some of the service providers and infrastructure that x 777 relies upon may be located outside Pakistan. Where your personal data is transferred to a country that does not have equivalent data protection standards to the jurisdiction in which x 777 is licensed, we ensure that appropriate safeguards are in place to protect your data. These safeguards include contractual data protection clauses incorporated into agreements with all international service providers.
x 777 does not transfer your personal data internationally for marketing or commercial exploitation purposes. International transfers are limited to what is operationally necessary to deliver the x 777 service — for example, routing transactions through international payment processing networks.
x 777 may update this Privacy Policy from time to time to reflect changes in our data practices, regulatory requirements or the services we offer. When material changes are made, we will provide at least 14 days' advance notice by placing a prominent notice on the x777-khelo.com homepage and by emailing all registered players at their account email address.
The date of the most recent update is displayed at the top of this page. We encourage you to bookmark this page and review it periodically. Continued use of x 777 after a policy update takes effect constitutes acceptance of the revised Privacy Policy.
If you do not accept the updated Privacy Policy, you must stop using x 777 and close your account before the effective date of the change. All data rights requests, including deletion, remain available to you at any time.
This Privacy Policy was last reviewed and updated on 1 January 2025. Previous versions of this policy are available on request by emailing support@x777-khelo.com.
If you have any questions about this Privacy Policy, want to exercise any of your data rights, or have a concern about how x 777 has handled your personal information, please reach out through the following channels:
x 777 will respond to all privacy-related queries within 48 hours and will resolve data rights requests within 30 calendar days. We take every privacy concern seriously and will not dismiss a legitimate query.
For concerns specifically related to responsible gaming and self-exclusion, please visit our Responsible Gaming page which has dedicated contacts for player welfare matters.
Your Data Is Protected. Ready to Play at x 777?
Now you know exactly how x 777 handles your personal information — with transparency, security and genuine respect for your rights. Register your account today and experience Pakistan's most trusted betting platform.
18+ only. Please gamble responsibly. Responsible Gaming tools available in your account.